:root{--black:#070707;--panel:#111;--panel-2:#181818;--red:#e51b23;--red-dark:#a70d13;--white:#f6f6f4;--muted:#b4b4b4;--line:#2b2b2b;--max:1180px}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--black);color:var(--white);font-family:Inter,system-ui,sans-serif;line-height:1.6}a{color:inherit}.skip-link{position:absolute;left:-9999px;top:1rem;background:var(--white);color:var(--black);padding:.75rem 1rem;z-index:99}.skip-link:focus{left:1rem}.site-header{height:82px;padding:0 max(24px,calc((100vw - var(--max))/2));display:flex;align-items:center;justify-content:space-between;background:rgba(7,7,7,.94);border-bottom:1px solid rgba(255,255,255,.1);position:sticky;top:0;z-index:20;backdrop-filter:blur(12px)}.brand{display:flex;align-items:center;gap:.7rem;text-decoration:none;line-height:1}.brand-mark{display:grid;place-items:center;width:40px;height:40px;background:var(--red);font-family:Anton,sans-serif;font-size:1.7rem;transform:skew(-5deg)}.brand strong{display:block;font-family:Anton,sans-serif;font-size:1.45rem;letter-spacing:.04em}.brand small{display:block;color:#bbb;font-size:.58rem;letter-spacing:.18em;margin-top:.25rem}.site-header nav{display:flex;align-items:center;gap:2rem}.site-header nav a{text-decoration:none;font-weight:700;font-size:.9rem}.site-header nav a:hover{color:#ff4249}.nav-cta{padding:.75rem 1rem;background:var(--red)}.nav-cta:hover{color:#fff!important;background:#f0222a}.menu-button{display:none;background:none;color:#fff;border:1px solid #555;padding:.55rem .8rem;font:inherit}
.hero{position:relative;min-height:720px;display:grid;align-items:center;overflow:hidden}.hero-image,.hero-overlay{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.hero-overlay{background:linear-gradient(90deg,rgba(0,0,0,.98) 0%,rgba(0,0,0,.82) 38%,rgba(0,0,0,.12) 78%),linear-gradient(0deg,rgba(0,0,0,.35),transparent 45%)}.hero-content{position:relative;z-index:1;width:min(var(--max),calc(100% - 48px));margin:auto;padding:6rem 0;max-width:1180px}.eyebrow{font-size:.8rem;font-weight:800;letter-spacing:.18em;text-transform:uppercase;color:#ff3b42;margin:0 0 1rem}.hero h1,.section h2,.work-section h2,.quote-section h2{font-family:Anton,sans-serif;font-weight:400;line-height:.92;letter-spacing:.005em;margin:0}.hero h1{font-size:clamp(4rem,9vw,8rem);max-width:800px}.hero h1 span{color:var(--red)}.hero-copy{font-size:clamp(1rem,2vw,1.25rem);max-width:610px;color:#ddd;margin:1.7rem 0 2rem}.hero-actions{display:flex;gap:.8rem;flex-wrap:wrap}.button{display:inline-flex;justify-content:center;align-items:center;min-height:52px;padding:.8rem 1.35rem;text-decoration:none;text-transform:uppercase;font-weight:800;letter-spacing:.05em;border:1px solid transparent;cursor:pointer;font-family:inherit;font-size:.88rem}.button-primary{background:var(--red);color:#fff}.button-primary:hover{background:#f42b33}.button-ghost{border-color:#777;background:rgba(0,0,0,.25)}.button-ghost:hover{border-color:#fff}.trust-list{display:flex;gap:1.8rem;list-style:none;padding:0;margin:2.2rem 0 0;color:#bbb;font-size:.83rem;font-weight:700;text-transform:uppercase;letter-spacing:.05em}.trust-list li:before{content:"";display:inline-block;width:7px;height:7px;background:var(--red);margin-right:.55rem}
.section{max-width:var(--max);margin:auto;padding:8rem 24px}.section-heading{display:grid;grid-template-columns:1fr 1fr;column-gap:3rem;align-items:end;margin-bottom:3.5rem}.section-heading .eyebrow{grid-column:1/-1}.section h2,.work-section h2,.quote-section h2{font-size:clamp(3rem,6vw,5.4rem)}.section-heading>p:last-child{color:var(--muted);margin:0 0 .4rem;font-size:1.05rem}.service-grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}.service-grid article{padding:2rem;min-height:230px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);background:linear-gradient(145deg,#111,#0b0b0b);transition:.25s}.service-grid article:hover{background:#171717;transform:translateY(-3px)}.service-grid span{color:var(--red);font-family:Anton,sans-serif;font-size:1.2rem}.service-grid h3{font-size:1.25rem;margin:2rem 0 .6rem}.service-grid p{color:var(--muted);margin:0;font-size:.92rem}
.work-section{display:grid;grid-template-columns:.82fr 1.18fr;max-width:1400px;margin:auto;background:#0e0e0e;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.work-copy{padding:7rem max(30px,6vw)}.work-copy>p:not(.eyebrow){color:var(--muted);max-width:520px;font-size:1.05rem}.text-link{display:inline-block;color:#fff;text-decoration:none;font-weight:800;border-bottom:2px solid var(--red);padding-bottom:.25rem;margin-top:1rem}.work-board{display:grid;grid-template-columns:1fr 1fr;gap:2px;background:#2a2a2a}.sample{min-height:310px;padding:2rem;display:flex;flex-direction:column;justify-content:flex-end;background:radial-gradient(circle at 80% 20%,rgba(229,27,35,.28),transparent 42%),linear-gradient(135deg,#252525,#0c0c0c);position:relative;overflow:hidden}.sample:before{content:"L";position:absolute;right:1rem;top:-3rem;font-family:Anton,sans-serif;font-size:14rem;color:rgba(255,255,255,.04);transform:rotate(8deg)}.sample:nth-child(2){background:radial-gradient(circle at 20% 20%,rgba(229,27,35,.22),transparent 45%),linear-gradient(135deg,#191919,#050505)}.sample:nth-child(3){grid-column:1/-1;min-height:220px;background:linear-gradient(105deg,#171717 35%,#850a0f)}.sample span{color:#ff4a50;font-size:.75rem;font-weight:800;letter-spacing:.18em}.sample strong{font-family:Anton,sans-serif;font-size:2.4rem;line-height:1.05;margin-top:.5rem}.section-heading.compact{display:block}.process-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1rem;list-style:none;padding:0;margin:0}.process-grid li{padding:1.75rem;border-top:3px solid var(--red);background:var(--panel)}.process-grid span{font-family:Anton,sans-serif;font-size:3rem;color:#555}.process-grid h3{margin:.6rem 0}.process-grid p{font-size:.9rem;color:var(--muted);margin:0}
.quote-section{max-width:var(--max);margin:0 auto;padding:8rem 24px;display:grid;grid-template-columns:.85fr 1.15fr;gap:6rem}.quote-intro{position:sticky;top:130px;align-self:start}.quote-intro>p:not(.eyebrow){color:var(--muted);font-size:1.05rem}.direct-email{border-left:3px solid var(--red);padding-left:1rem;margin-top:2rem}.direct-email span{display:block;color:#999;font-size:.78rem;text-transform:uppercase;font-weight:800}.direct-email a{overflow-wrap:anywhere}.quote-form{background:var(--panel);padding:2.2rem;border:1px solid var(--line)}.field-row{display:grid;grid-template-columns:1fr 1fr;gap:1rem}label{display:block;font-size:.83rem;font-weight:700;margin-bottom:1rem;color:#ddd}input,select,textarea{width:100%;margin-top:.42rem;background:#090909;color:#fff;border:1px solid #3b3b3b;border-radius:0;padding:.85rem;font:inherit;font-size:1rem}input:focus,select:focus,textarea:focus{outline:2px solid var(--red);outline-offset:1px}.form-submit{width:100%;margin-top:.4rem}.form-note{font-size:.78rem;color:#888;text-align:center;margin:.75rem 0 0}.quote-form input[type=file]{padding:.7rem;cursor:pointer}.quote-form input[type=file]::file-selector-button{background:var(--red);color:#fff;border:0;padding:.55rem .8rem;margin-right:1rem;cursor:pointer}.upload-hint{color:#aaa;font-size:.82rem;margin:-.65rem 0 1.2rem}.upload-error{color:#ff7575;font-size:.9rem;margin:-.65rem 0 1.2rem}.upload-error[hidden]{display:none}footer{border-top:1px solid var(--line);max-width:var(--max);margin:auto;padding:3rem 24px;display:grid;grid-template-columns:1.2fr 1fr 1fr;align-items:center;gap:2rem;color:#aaa;font-size:.85rem}.footer-brand{color:#fff}.copyright{text-align:right}
@media(max-width:850px){.site-header{height:72px;padding:0 20px}.menu-button{display:block}.site-header nav{display:none;position:absolute;top:72px;left:0;right:0;background:#080808;padding:1.5rem 20px;flex-direction:column;align-items:stretch;gap:.4rem;border-bottom:1px solid #333}.site-header nav.open{display:flex}.site-header nav a{padding:.7rem}.hero{min-height:690px}.hero-overlay{background:linear-gradient(90deg,rgba(0,0,0,.93),rgba(0,0,0,.48)),linear-gradient(0deg,#050505 0%,transparent 65%)}.section-heading{display:block}.section-heading h2{margin-bottom:1.5rem}.service-grid{grid-template-columns:1fr 1fr}.work-section{grid-template-columns:1fr}.process-grid{grid-template-columns:1fr 1fr}.quote-section{grid-template-columns:1fr;gap:3rem}.quote-intro{position:static}footer{grid-template-columns:1fr;text-align:left}.copyright{text-align:left}}
@media(max-width:560px){.brand small{font-size:.5rem}.hero-content{width:calc(100% - 36px);padding:4.5rem 0}.hero h1{font-size:3.8rem}.trust-list{display:grid;gap:.45rem}.section{padding:5.5rem 18px}.service-grid,.process-grid{grid-template-columns:1fr}.service-grid article{min-height:200px}.work-copy{padding:5rem 22px}.work-board{grid-template-columns:1fr}.sample:nth-child(3){grid-column:auto}.quote-section{padding:5.5rem 18px}.quote-form{padding:1.25rem}.field-row{grid-template-columns:1fr}.hero-actions .button{width:100%}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.service-grid article{transition:none}}

/* Lifted brand wordmark */
.brand{gap:0}.lifted-logo{display:block;min-width:172px}.lifted-logo>strong{display:block;font-family:Anton,sans-serif;font-size:2rem;font-style:italic;letter-spacing:.01em;line-height:.8;color:#fff}.lifted-logo>strong span{color:var(--red);letter-spacing:-.12em;margin-left:.04em}.lifted-logo>small{display:block;color:#c9c9c9;font-size:.46rem;font-weight:800;letter-spacing:.11em;margin-top:.43rem}.footer-brand .lifted-logo>strong{font-size:2.25rem}.footer-brand .lifted-logo>small{font-size:.5rem}@media(max-width:560px){.lifted-logo{min-width:145px}.lifted-logo>strong{font-size:1.72rem}.lifted-logo>small{font-size:.38rem}}

/* Actual Lifted logo */
.site-header nav a[aria-current="page"]{color:#ff4a50}
.footer-mission{grid-column:1/-1;margin:0;padding:0 0 1.5rem;border-bottom:1px solid var(--line);color:#f0f0f0;font-size:1rem;line-height:1.65}.footer-mission a{color:#ff555b;font-weight:700;white-space:nowrap}.footer-mission a:hover{color:#fff}
.mission-page{min-height:calc(100vh - 82px);background:radial-gradient(circle at 50% 0%,rgba(229,27,35,.09),transparent 38%),#080808;padding:clamp(5rem,9vw,9rem) 24px 7rem}.mission-content{max-width:850px;margin:auto;text-align:center}.mission-content h1{font-family:Anton,sans-serif;font-weight:400;font-size:clamp(2.9rem,7vw,6rem);line-height:1.05;letter-spacing:.02em;margin:1rem 0 3.5rem}.mission-content h1 span{color:var(--red)}.mission-statement{border-top:2px solid var(--red);padding-top:2.6rem}.mission-statement p{font-size:clamp(1.1rem,2.1vw,1.4rem);line-height:1.8;margin:0 auto 2.1rem;max-width:780px}.mission-statement .mission-lead{font-weight:700;font-size:clamp(1.25rem,2.5vw,1.7rem);line-height:1.55}.mission-quote{margin:3.5rem auto;padding:2rem 1rem;border-top:1px solid #333;border-bottom:1px solid #333}.mission-quote p{font-size:clamp(1.2rem,2.3vw,1.6rem);font-weight:700;margin:0 0 .65rem}.mission-quote cite{font-style:normal;color:#aaa}.mission-content .button{margin-top:.5rem}
@media(max-width:560px){.mission-page{padding:5rem 20px}.mission-content h1{margin-bottom:2.5rem}.mission-statement{padding-top:2rem}}
.logo-plate{display:flex;align-items:center;background:#fff;padding:.42rem .7rem;border-radius:3px}.logo-plate img{display:block;width:165px;height:auto}.footer-brand .logo-plate img{width:190px}

/* Product photography behind service cards */
.hero{background:#111}.hero-video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 47%;pointer-events:none}@media(max-width:700px){.hero-video{object-position:50% 50%}}@media(prefers-reduced-motion:reduce){.hero-video{display:none}}
.service-grid .service-card{position:relative;isolation:isolate;overflow:hidden;background:#111;min-height:275px;display:flex;flex-direction:column;justify-content:flex-end}.service-card::before,.service-card::after{content:"";position:absolute;inset:0;z-index:-2}.service-card::before{background-size:cover;background-position:center;transform:scale(1.01);transition:transform .35s ease}.service-card::after{z-index:-1;background:linear-gradient(180deg,rgba(4,4,4,.15) 0%,rgba(4,4,4,.72) 52%,rgba(4,4,4,.97) 100%)}.service-apparel::before{background-image:url('assets/merch-apparel-lifted.png')}.service-headwear::before{background-image:url('assets/merch-headwear-lifted.png')}.service-signage::before{background-image:url('assets/merch-signage.jpg')}.service-flags::before{background-image:url('assets/merch-flags-lifted.png')}.service-decals::before{background-image:url('assets/merch-decals-magnets-lifted.png')}.service-banners::before{background-image:url('assets/merch-banners-signs-lifted.png')}.service-live::before{background-image:url('assets/lifted-live-printing-event.jpeg');background-position:50% 42%}.service-laser::before{background-image:url('assets/lifted-laser-engraving-poster.jpg');background-position:center 44%}.service-grid .service-card:hover{background:#111}.service-card:hover::before{transform:scale(1.055)}.service-card h3{margin-top:2.8rem}.service-card p{color:#ddd;text-shadow:0 1px 2px #000}
@media(max-width:560px){.logo-plate{padding:.35rem .55rem}.logo-plate img{width:140px}.footer-brand .logo-plate img{width:175px}.service-grid .service-card{min-height:265px}}
.thanks-page{min-height:100vh;display:flex;flex-direction:column;align-items:flex-start;justify-content:center;gap:1.5rem;width:min(680px,calc(100% - 40px));margin:auto;padding:4rem 0}.thanks-page .eyebrow{margin:1rem 0 0}.thanks-page h1{font-family:Anton,sans-serif;font-size:clamp(3.5rem,9vw,6rem);line-height:1;margin:0}.thanks-page p:not(.eyebrow){font-size:1.1rem;color:#ddd;margin:0 0 1rem}

.service-laser .service-video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 45%;z-index:-2;pointer-events:none}
@media(prefers-reduced-motion:reduce){.service-laser .service-video{display:none}}